September Campaign’s New Charity Model

Nonprofit charity: water recently launched its innovative, annual September Campaign, seeking to raise $1.7 million in order to bring clean, safe water to nearly 26,000 people in Rwanda. Under the leadership of founder Scott Harrison, the organization is reinventing the nonprofit model by marketing itself like a tech company, guaranteeing 100 percent of donations to funding its water projects and taking full advantage of social media. For those and other reasons, it has become one of the hottest and most innovative nonprofits around.

To learn more, check out this series of videos from THNKR featuring Harrison and the big ideas and passions that drive him and his organization.

THNKR