As my boss and Blackbaud CEO Mike Gianoni noted, “#GivingTuesday has gone from a simple idea to become a genuine global phenomenon.” The unofficial start to the end-of-year giving season once again kicked off this #GivingTuesday, December 2nd 2014, and with #UNselfies shared and charitable gifts made, giving is in full-swing.
An article recently published in Research & Development shared how researchers are using social media to draw attention to their research. Discussing their work with reporters and sharing on social media seemed to increase the likelihood that one’s research is cited, thereby increasing their work’s impact.
The idea of coordinated giving days is gaining momentum. These social media campaigns provide an image-building opportunity for community foundations as well as opportunities to build the capacity of our grantees to raise money for themselves.
Giving online is increasing in double digit percentages year over year, yet in our community, many of the nonprofits we serve have barely have a website let alone a “Donate Now” button. As a result, we thought it was important for us to help our nonprofits become familiar with raising money online.
It was suggested in a half-joking manner that I should write a blog on my last day at the Council. At first I dismissed it, thinking it would be cheesy. I could write about the great colleagues I worked with, the knowledge of philanthropy I gained, or the numerous relationships I developed in the field. But then I realized maybe there is some value in asking the question: What happens when your foundation’s social media guy leaves?
Each one of us has 86,400 seconds per day to live, work, love, play and/or fritter away. Indeed time is the nonrenewable resource. Threaded through the last weeks, I have reached out to colleagues in the foundation sector to be sure that my time at the Council of Foundations Annual Conference is leveraged to build connective tissue. At The Patterson Foundation we strive to learn from the best and brightest to “build connective tissue to create new realities.” My dance card is full (yes, I am showing my age with that analogy) with opportunities to immerse with other “passionaries” as we toil to make positive change in the world.
As I am now days away from my one-year anniversary at the Council, I thought it would be a good time to reflect on the state of the Re: Philanthropy blog and where we go from here.
TIME magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political unfolding in Egypt, Syria, and Wall Street. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.
Attending this week’s annual Knight Foundation Media Learning Seminar in Miami, we were struck not only by how much has been accomplished by the Knight Community Information Challenge (KCIC), but also by how much the conversation has evolved. It was just a few years ago that Alberto Ibargüen, president and CEO of the John S. and James L. Knight Foundation, announced the KCIC and its Knight Information Challenge Grant program during the Council on Foundations Fall Conference for Community Foundations. This open invitation encouraged community foundations and other place-based funders to help local community media discover and define their community’s information needs.
I had the pleasure of presenting as part of a panel on social media at the Council on Foundations’ Family Philanthropy Conference in Miami. The session, “Tools of Engagement: Family Dynamics and Social Networking,” covered social networking as a critical piece of a foundation’s communications strategy.