The Four Ps of Marketing: A Roadmap to Greater Visibility for Community Foundations

Visibility is vital to community foundations as they seek to gain credibility and attract new resources. But how can younger and smaller community foundations best use their limited marketing budgets? What audiences should they target first? How important is broad public awareness — and how much investment does it merit? This paper, written by Williams Group, addresses these questions and offers a tested model along with relevant examples and worksheets to help any community foundation create and manage its marketing program.

This is a resource from the Community Foundations Series from The James Irvine Foundation.