60th Annual Conference

Marriott Marquis | Atlanta, GA | May 4–6, 2009

Last Update: Thu, December 11, 2008

Description
The current economic crisis has demonstrated the global and interdependent nature of markets. Corporate philanthropy has the flexibility to operate both globally and locally and the ability to leverage market-based solutions to pressing social problems. Hear from philanthropists inside companies who are challenging old paradigms by defining corporate social responsibility in new and exciting ways. Corporate philanthropy is being seen as a way to identify new market opportunities and scale positive social change in communities. This is not a session about cause marketing, but about how products and services can have both a positive social and economic impact. This will be a practical session, with insights and tips about the benefits and risks of this new approach to philanthropy.
Session Detail
Time:	Mon, May 04, 2009 02:30 pm - 04:00 pm
Presenter(s):	Amina J. Dickerson Moderator Former Senior Director, Global Community Involvement Kraft Foods Foundation Ann Cramer Committee Liaison Director Americas, IBM Corporate Citizenship and Corporate Affairs IBM Corporation Jill Southard Speaker Senior Manager, Latin America Levi Strauss Foundation Theresa Fay-Bustillos Session Designer Board Member Wendy Ramage Hawkins Speaker Executive Director Intel Foundation