60th Annual Conference
Marriott Marquis | Atlanta, GA | May 4–6, 2009
Session Search
Unusual Suspects: Corporate and Sports Foundations as Catalysts for Healthy Communities
Last Update: Thu, December 11, 2008| Description | |
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| Lance Armstrong. Tiger Woods. The NFL. The NBA. MLB. Undoubtedly, professional sports are a big, high-profile business, valued at more than $210 billion annually. How do these powerful people and organizations leverage their brands and assets to promote healthy communities? Beyond the commercials, what are the real social impact and philanthropic value of these efforts? Learn how cutting-edge corporate and sports philanthropies and their foundation partners are working across sectors and providing resources to address pressing issues. In this case, we’ll focus on a public health mission: preventing childhood obesity. Join a lively discussion on how to engage corporations and professional sports in innovative ways to create lasting change in schools, neighborhoods, and corporate America as well as in state and local policy. If you have any specific questions or comments that you would like the panel to address, please email your ideas to vple@sportsphilanthropy.com. We’ll share the questions and responses at the session. | |
| Handouts | |
| UnusualSuspectsCorporateandSportsFdns-1 | |
| Session Detail | |
| Time: | Tue, May 05, 2009 10:00 am - 11:30 am |
| Presenter(s): |
Anita L. DeFrantz David J. Morse Derek Yach Dwayne C. Proctor Greg Johnson John Bare Lisa R. Willis Van Le |
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