60th Annual Conference

Marriott Marquis | Atlanta, GA | May 4–6, 2009

Last Update: Thu, December 11, 2008

Description
When communication strategies are integrated with program work, a foundation’s work comes to life. This session will look at two examples of this phenomenon. The John S. and James L. Knight Foundation will describe a marketing plan it has been using to attract increasing numbers of submissions to its three-year-old News Challenge—an initiative that supports the use of new media to meet the information needs of communities. And the California Wellness Foundation will discuss how a group of foundations and news media organizations partnered in a campaign to prompt city officials to address the needs of homeless youth living in downtown Los Angeles.
Handouts
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Session Detail
Time:	Tue, May 05, 2009 10:00 am - 11:30 am
Presenter(s):	Bruce S. Trachtenberg Moderator, Session Designer Executive Director The Communications Network Julio Marcial Speaker Program Director The California Wellness Foundation Marc Fest Speaker Vice President of Communications John S. & James L. Knight Foundation