60th Annual Conference

Marriott Marquis | Atlanta, GA | May 4–6, 2009


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Integrating Philanthropy and Corporate Social Responsibility

Last Update: Thu, December 11, 2008
Description
There is increased evidence that corporate social responsibility (CSR) has gained credibility in the U.S. private sector as not only necessary to uphold a company’s contract with society, but the right business move. Growing expectations from the public and from a new generation of workers fosters greater corporate commitment to be responsible in all facets of a business’s operations—and not solely through traditional philanthropy. The relationship between CSR and philanthropy continues to blur as companies that historically supported communities through financial contributions are integrating CSR principles into their philanthropy practices. This session will engage a panel of corporate executives to examine how they interpret philanthropy and integrate it into their overall corporate social responsibility activities.
Session Detail
Time: Tue, May 05, 2009 02:30 pm - 04:00 pm
Presenter(s):

Ann Cramer
Committee Liaison
Director Americas, IBM Corporate Citizenship and Corporate Affairs
IBM Corporation

Erika Aaron
Speaker
Public Affairs Manager
Waste Management, Inc.

Jennifer Chavez Rubio
Moderator
Director, Office of Private Sector Initiatives
Silicon Valley Community Foundation

Julie Trell
Speaker
Director of All Things Fun, Meaningful and Rewarding
Salesforce.com Foundation

Michael Bzdak
Speaker
Director, Corporate Contributions
Johnson & Johnson

Ophelia Basgal
Session Designer
Vice President, Civic Partnerships and Community Initiatives
PG&E Corporation

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