Corporate Philanthropy refers to the investments and activities a company voluntarily undertakes to responsibly manage and account for its impact on society. It includes investments of money, donations of products, in-kind services and technical assistance, employee volunteerism, and other business transactions to advance a social cause, issue, or the work of a nonprofit organization. Corporate foundations and corporate giving programs traditionally play a major role in these areas.
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The idea of coordinated giving days is gaining momentum. These social media campaigns provide an image-building opportunity for community foundations as well as opportunities to build the capacity of our grantees to raise money for themselves. Rather than providing technical assistance, project management, and marketing services, the best investment community foundations can make, consistent with their convening role in the community, is to build the incentive pool for the giving day. Here is why: