Donor Engagement

The Orcas Island Community Foundation (OICF) is a small but mighty foundation. In 2011, with assets of $4 million spread across 70+ funds, we had outgrown our ‘off the shelf’ bookkeeping software, spending over half of our precious staff time on accounting. We struggled with finding right sized technology.

As my boss and Blackbaud CEO Mike Gianoni noted, “#GivingTuesday has gone from a simple idea to become a genuine global phenomenon.” The unofficial start to the end-of-year giving season once again kicked off this #GivingTuesday, December 2nd 2014, and with #UNselfies shared and charitable gifts made, giving is in full-swing.

100 years. A lot happens in 100 years. Just take a moment to imagine life in 1914. An unprecedented World War was just starting. The Great Depression, the Civil Rights movement, and personal computers were still in the future. Even the science fiction of the time couldn’t predict the world of 2014.

The idea of coordinated giving days is gaining momentum. These social media campaigns provide an image-building opportunity for community foundations as well as opportunities to build the capacity of our grantees to raise money for themselves.

Giving online is increasing in double digit percentages year over year, yet in our community, many of the nonprofits we serve have barely have a website let alone a “Donate Now” button. As a result, we thought it was important for us to help our nonprofits become familiar with raising money online.