The 2017 Cone Communications CSR Study reveals one major takeaway for companies: consumers are no longer just asking, "What do you stand for?" but also, "What do you stand up for?" In today's tumultuous society, Americans expect companies to not only improve their business practices and invest in social issues that are aligned with the company, but to be a force for change in broader society. They want companies to stand up for important social justice issues and advance progress for the world at large - and this means doing business with entities that care and share their beliefs. The study, with benchmark data as far back as 1993, examines not only consumer attitudes, perceptions and behaviors around CSR, but also if and how companies should stand up for social injustices.