The Standard is a 40 hour program of online learning designed to give participants a thorough introduction to the process of fundraising and get them started on their first fundraising campaign. It provides an introduction to the nonprofit sector and its associated fundraising ethics, before taking the lid off what we know about giving (who gives and why). You'll receive a thorough grounding in the science and practice of communication design and how to raise substantively more money simply by avoiding common errors that nonprofits typically make and focusing on donor satisfaction and wellbeing.
The class is led by Dr. Adrian Sargeant, the Director of the Institute for Sustainble Philanthropy and the world's leading fundraising educator and researcher. Dr. Sargeant was the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University and has been the recipient of numerous awards and honors for his service to the profession including being names to the prestigious Nonprofit Times Power and Influence list in 2010.