Tell Your Story in One-Minute-Forty: Creating Powerful Video Stories

With support from the John S. and James L. Knight Foundation, the Council is providing a FREE webinar to community foundations that will assist with creating inspirational videos for the #CF100 Video Contest. The webinar is being conducted by Poynter's News University, a nationally acclaimed institution dedicated to teaching and inspiring journalists and media leaders.

Nationally recognized Poynter faculty member Al Tompkins will show you what makes a great story. He will deconstruct examples to illustrate what works and what doesn't, so you can get practical advice about story content and video technique.

Whether you have access to a production studio or a mobile phone and an editing app, the key to your success is finding a message that connects with one of the eight big motivators that we will explain in our Webinar.

In addition, you'll get materials and resources to guide your storytelling process and map out the video that will help you create powerful messages.

Specifically this webinar will cover:

  1. Best practices on creating impactful and visually appealing short videos.
  2. Fundamentals of story structure and technique.
  3. How to identify what you want your story to look and feel like.
  4. What works--and what doesn't—in music, production and lighting.
  5. Hazards around copyright and how you can ensure you use music and more that is in the public domain.

Access a Recording of the Webinar and Handouts >>

*You must work for, or sit on a Board of, a community foundation that is a Council member to get this webinar for free. If you do not have a Council login or you cannot access the page, please contact our Membership team at