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The plan outlines four broad goals designed to strengthen the collaborative field of community foundations and promote a philanthropic environment supportive of their work.

We’re all familiar with that staple of foundation communications—the announcement of the grant. Foundation X gives a grant of Y amount to organization Z. Are there better ways to convey the value of foundations? Two new documents from the Philanthropy Awareness Initiative say Yes.

Moving Beyond the Money analyzes how one foundation promoted better media coverage and understanding of philanthropy through outreach to the editorial board of its state’s leading newspaper. In the same vein, Put Your Mouth Where Your Money Is provides a candid and practical take on ways foundations can talk about their value to society—in other ways than just the money they grant.

"Community foundations have a lot to teach the rest of organized philanthropy about communications with local leaders," says Mark Sedway, the initiative’s project director, "but there’s a lot of good stuff in these digests that they can learn from too. I’d especially recommend the Moving Beyond Money case study on outreach to the editorial board of your local newspaper. If you haven’t done that yet, it’s a great way to improve news coverage and community awareness of your work."