Daniel Lubetzky

Founder and CEO
Daniel Lubetzky

Daniel Lubetzky is a social entrepreneur working to build bridges between people and increase appreciation for our shared humanity. Daniel’s mission is rooted in his heritage as the son of a Holocaust survivor; he has made it his life’s work to help prevent what happened to his dad from happening again to others.

His best-known venture is KIND, which makes delicious and nutritious snack foods. With the introduction of the company’s first fruit & nut bars in 2004, Daniel created a new healthy snacking category. Since then, he has grown KIND into one of America’s fastest-growing and most trusted snack companies. KIND, which was established as a not-only-for-profit, has a mission to elevate kindness and empathy in society. In an effort to scale this mission, Daniel established The KIND Foundation in 2015, and currently serves as its President. The Foundation runs a myriad of social and philanthropic programs. Its signature initiative, Empatico, aims to connect more than 1 million kids worldwide by 2020. Conceived by Daniel and developed by leading technologists and educators, Empatico empowers elementary students to explore their similarities and differences through live video and activities on universal topics. In 2018, Fast Companyrecognized Empatico as a “World Changing Idea” winner.

Daniel’s commitment to creating economically sustainable and socially impactful business has been lauded by BusinessWeek, Time, Advertising Age and Entrepreneur. Daniel has also been recognized by the World Economic Forum and the Skoll Foundation, and was an Ernst & Young Entrepreneur Of The Year award winner in 2013. In 2015, President Barack Obama and Secretary Penny Pritzker named him a Presidential Ambassador for Global Entrepreneurship for his investment in emerging entrepreneurs. In 2017, Daniel was named a “Hero of Conscious Capitalism” for his work championing purpose alongside profit. That same year, the international nonprofit Search for Common Ground celebrated his achievements in conflict resolution, community building, and peacebuilding. In 2018, the Hispanic Heritage Foundation presented Daniel with the Hispanic Heritage Award for Entrepreneurship at the John F. Kennedy Center for the Performing Arts. He is the author of the New York Times bestseller Do the KIND Thing.

Daniel has lived in the United States since emigrating from Mexico at age 16. Today he lives in Manhattan with his wife and four children, and enjoys spending time with his family and practicing magic.