Marketing & Communications

Effective communication should align with your foundation’s mission and clearly convey the meaningful impact of your work. The Council has created a number of tools and resources to help you improve the way you share your foundation’s story with key stakeholders.

In-Depth knowledge on Marketing & Communications

This media marketing portfolio provides community foundations with resources they can use to call attention to the good work you do every day in your home community. Take advantage of these tools and messages to communicate your organization’s unique role and place among residents, donors and leaders. The portfolio is only available to community foundations accredited with National Standards. Members of the Council on Foundations or a member of a regional association with the Forum of Regional Associations of Grantmakers members can purchase the portfolio for the discounted rate of $250 (nonmembers pay $500).

Visibility is vital to community foundations as they seek to gain credibility and attract new resources. But how can younger and smaller community foundations best use their limited marketing budgets? What audiences should they target first? How important is broad public awareness — and how much investment does it merit? This paper, written by Williams Group, addresses these questions and offers a tested model along with relevant examples and worksheets to help any community foundation create and manage its marketing program.

Social media is an increasingly prevalent part of our world. Whether it’s on the news, sitting in traffic, or talking with colleagues, you’ll be hard-pressed to avoid mention of Facebook or Twitter. Is there a good way for your foundation to become involved?