Marketing & Communications

Effective communication should align with your foundation’s mission and clearly convey the meaningful impact of your work. The Council has created a number of tools and resources to help you improve the way you share your foundation’s story with key stakeholders.

In-Depth knowledge on Marketing & Communications

With support from the John S. and James L. Knight Foundation, the Council is providing a FREE webinar to community foundations that will assist with creating inspirational videos for the #CF100 Video Contest. The webinar is being conducted by Poynter's News University, a nationally acclaimed institution dedicated to teaching and inspiring journalists and media leaders.

Giving Days are an opportune strategy to engage residents, donors and non-profits in your community. Because of the value Giving Days can provide many community foundations the Council created this resource page for Council members that will allow them to connect directly with each other and utilize many Giving Day resources. We encourage you to consider hosting a Giving Day after careful consideration to determine if this is the right path for your foundation and your community.

Learn everything you need to know about the Community Foundations Centennial Portfolio. This exciting new set of tools helps you connect to the philanthropic field’s commemoration of the 100th anniversary of the community foundation model and highlights the value community foundations deliver every day in their communities. The portfolio includes a year-long, comprehensive social media plan with posts, customizable infographics, refreshed core community foundation marketing tools, and new material focused on resident engagement. The portfolio also contains refreshed marketing tools, including those that promote endowment, communicate ways of giving, showcase community involvement and community leadership and support donor decision-making. Available for community foundations accredited with National Standards for U.S. Community Foundations™.

This media marketing portfolio provides community foundations with resources they can use to call attention to the good work you do every day in your home community. Take advantage of these tools and messages to communicate your organization’s unique role and place among residents, donors and leaders. The portfolio is only available to community foundations accredited with National Standards. Members of the Council on Foundations or a member of a regional association with the Forum of Regional Associations of Grantmakers members can purchase the portfolio for the discounted rate of $250 (nonmembers pay $500).

Visibility is vital to community foundations as they seek to gain credibility and attract new resources. But how can younger and smaller community foundations best use their limited marketing budgets? What audiences should they target first? How important is broad public awareness — and how much investment does it merit? This paper, written by Williams Group, addresses these questions and offers a tested model along with relevant examples and worksheets to help any community foundation create and manage its marketing program.

Social media is an increasingly prevalent part of our world. Whether it’s on the news, sitting in traffic, or talking with colleagues, you’ll be hard-pressed to avoid mention of Facebook or Twitter. Is there a good way for your foundation to become involved?