Donor Engagement

On January 9th, Wall Street Journal blogger Veronica Dagher posted an article highlighting the opportunity for philanthropic donors with Donor Advised Funds (DAFs) to create a “double bottom line.” Dagher points out that donors at large national funds, such as Schwab, are increasingly looking not only to create social impact by spending their money in the social sector, but also by investing their money to create a positive impact through impact investing. Like Dagher, we see this as a promising trend, however, we have noticed that large national providers are not the only organizations providing donors with the opportunity to make impact investments. Some community foundations are also excited by this trend and provide donors with opportunities to invest their DAF dollars to create positive social impact while still earning a return on their investment.

In my humble opinion, Millennials bring together all of the aspects of a perfect donor. At Building Tomorrow and in general in my watching of the fundraising world, I have seen Millennials do some amazing things by giving their time, talents, and resources to others and to causes they believe in. Below are the three reasons that Millennials are the perfect donor.

I’ve long been wary about in-house videos. Because, let’s face it, videos can be tough to pull off. So it was with some trepidation that we decided not just to make our first set of short videos this year, but to feature them at our 25th anniversary annual meeting-indeed, to make them the centerpiece of the program for the afternoon.

What would Gordon Gekko say? In the year’s final Re: Philanthropy blog, Suzanne Skees writes, “Is it possible that we give for reasons other than self-sacrifice? This holiday season, let’s admit it: We’re in this for us. It’s not noble to give, whether of time or money: It’s completely self-gratifying. Giving boosts our brain chemistry, connects us to community, and fulfills our destiny.” Do you agree?

The Community Foundation Week blog series continues with the Inland Northwest Community Foundation sharing how they put together a PSA campaign on how donors can leave a lasting legacy in the community using real-life stories. Check out their videos on YouTube as well.

Community Foundation Week 2011 has come and gone, but this look back in a Re: Philanthropy blog from the Maine Community Foundation shows not only how busy it was for all, but also how successful. And despite have a week dedicated to the sector every year, helping others is done each and every week by community foundations across the country with little fanfare.

The latest CF Week blog from Greater Kansas City Community Foundation provides an example of how when one community foundation successfully implements a program the idea quickly spreads throughout the field to the benefit of communities across the country.