Marketing & Communications

Effective communication should align with your foundation’s mission and clearly convey the meaningful impact of your work. The Council has created a number of tools and resources to help you improve the way you share your foundation’s story with key stakeholders.

In-Depth knowledge on Marketing & Communications

The Council created these communications tools to assist our members in sharing how donor advised funds are being used to impact their communities. The toolkit includes sample templates and other useful resources to share with local media and other stakeholders in your community.

Whether you need to jumpstart your marketing activities or simply want support for enhancing and expanding your existing marketing program, these free resources can help. These portfolios include well-written and beautifully designed product sheets, presentation slides, and print ads that can be customized, branded with your logo and used quickly, inexpensively and easily. The portfolios also provide planning resources and other valuable tools.

The Charitable IRA Portfolio is a collection of tools designed to help communicate the exciting giving opportunities available to donors. If you are an accredited community foundation, but not a member of the Council, please email membership@cof.org in order to access the toolkit.

2014 marked the 100th anniversary of the founding of the first community foundation, The Cleveland Foundation, in Cleveland, Ohio. Since then over 700 community foundations have been created in the United States and countless more globally. The Council recognizes the critical and unique role of community foundations, and these resources can help you determine if a giving day is the right strategy for you.

Learn everything you need to know about the Community Foundations Centennial Portfolio. This exciting new set of tools helps you connect to the philanthropic field’s commemoration of the 100th anniversary of the community foundation model and highlights the value community foundations deliver every day in their communities. The portfolio includes a year-long, comprehensive social media plan with posts, customizable infographics, refreshed core community foundation marketing tools, and new material focused on resident engagement. The portfolio also contains refreshed marketing tools, including those that promote endowment, communicate ways of giving, showcase community involvement and community leadership and support donor decision-making. Available for community foundations accredited with National Standards for U.S. Community Foundations™.

Visibility is vital to community foundations as they seek to gain credibility and attract new resources. But how can younger and smaller community foundations best use their limited marketing budgets? What audiences should they target first? How important is broad public awareness — and how much investment does it merit? This paper, written by Williams Group, addresses these questions and offers a tested model along with relevant examples and worksheets to help any community foundation create and manage its marketing program.